Wednesday, June 29th, 2022

January 2017 – How to Market Your Add-On Products and Other IP Products


Most ISVs have niche product offerings and only compete against a handful of other companies in their product market. Follow these best practices for your company to appear in Google organic search results and Google paid search results for your niche product offerings. Including tips on how to:

  • Develop Collateral
  • Appear in Directory Listings
  • Optimize Landing Page & Blog Posts
  • Manage Search & Retargeting Ads
  • Use Email Lists


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