Saturday, November 27th, 2021

Blogging Tip of the Day: What is Quality Content?

A tip for the day from Chris Baggott, of Compendium (a blogging guru):

 “A lot of people talk about what makes ‘quality’ content. Often, this discussion causes organizations to overthink, and it slows down meaningful content marketing. Think about your audience as searchers and first-time visitors. Do your keyword research. The language searchers use will guide you to the kind of content they are looking for. Businesses exist to solve problems. Searchers are articulating their problems with their query. The best content consists of the stories about the problems you solve. Talk about situations you and your customers have faced together, and how you helped them. That’s the kind of content that searchers find the most helpful. What’s great about this as a strategy is that every employee and every existing customer will have plenty of stories to tell, and you won’t run out of content again.”

 

Have a great day!

 

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