Tuesday, September 29th, 2020

Face Book Do It Yourself

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Interactive Limited Guide to Facebook
Offered by SEO Experts Interactive LimitedInteractive Limited LLC | interactivelimited.com | 888-800-0999
Instructions for:Creating a Facebook Fan Page
Facebook Meta-Tag InstallationWebsite ‘Like’ Button IntegrationAnd other tips to get you started.

Introduction: Why Facebook Matters

Until now, Facebook has been easy for many businesses to ignore.

From the beginning, Facebook has been a largely unserious place full of regretable drunken photos and awkward reunions with forgotten high school friends. Investing time in the platform made strategic sense for branding in only a handful of industries.

Things are changing. Facebook is in the process of making sweeping structural changes that will pull more exterior content from the web into the Facebook ecosystem, making it easier for its users to do internet searches without ever leaving the Facebook platform.

From the beginning, Facebook has had its sites firmly set on Google as its primary competitor, choosing Bing as its partner to launch step by step assault on the main Google franchise – online advertising for large and small businesses.

Already, Facebook hosts as many searches monthly as the former Internet stalwart AOL, and as they continue to grow, so will their share of the search market. Facebook’s new open graph protocol may enable it to compete head on with Google AdSence on billions of pages across the web.

While many others have failed at trying to unseat Google, none have had Facebook’s advantage: Facebook has enormous reach worldwide and it knows everything about its members – what they like, where they live and work, who their friends are, and what their friends like.

Through Facebook’s partnership with Microsoft, Bing search results have already begun displaying data from Facebook within search results. Signed in users may see if one of their friends has liked a link.

Developing a basic Facebook presence will not provide you with leads and sales overnight. But it will lay a good foundation to ensure that you business is not left behind as search engine traffic migrates to the Facebook/Bing platform over the next few years.

NOTE: Facebook is still in a frontier stage; it’s chaotic and a permanent set of best practices has yet to emerge. With any new venture, it’s important to keep in mind that getting in on the ground floor likely means a mistake or two. The cost of the occasional pitfall is greatly outweighed by the importance of getting in on the land-grab, staking out your territory and building a home for your brand within Facebook’s walled garden.

Fan page Setup

  In a Nutshell
Fan Page  Facebook Fan Pages are pages that organizations can set up to promote themselves. They differ from regular pages in that you collect Fans instead of Friends.By creating one you will be able to communicate directly with individuals, publish updates to News Feeds, and invite Fans to events.Your page will also be eligible to appear in internal Facebook search results and on external search engines.

1. Log in to Facebook or create a personal or business Facebook account

All fan pages must be created by a business or personal account. Each person may create only one such account. If your fan page is created by a fictitious or duplicate account it could be in danger of being permanently removed.

The account that creates a Facebook Fan Page will be able to administrate the page and add other admins. Any admin has the ability to delete any other admin, so Facebook control can change hands if the original administrator leaves your organization or wants to pass on responsibility to someone else.

 

2.Create Your Page

Go to: http://www.facebook.com/pages/create.php

Create an official page using the form on the left side of the page.

Keep in mind that choosing the page name is the most strategically important decision that you’ll make for your page. Because of the nature of Facebook Search it’s imperative that you put your most important keyword in the title – it’s likely the only search term that will lead a user to your page. Avoid the temptation to load you title with keywords; it will appear spammy and users will be hesitant to follow you.

3. About Box

The About Box gives you a mere 250 characters to describe your business, but because of its place in the page hierarchy, it’s the most important area to populate with your target keywords.

 

4. Info Tab

The Info Tab functions somewhat like metadata on your webpage. This data is extremely relevant to search engines.

The City, State, and Zip of the Address fields will be extremely important to Local Searches.

Your Company Overview, Mission, and Products are important for Product Searches.

The Websites fields allow you to build links into your other web properties.

5. Vanity URL

Once you have 25 fans you can claim what Facebook calls your Username, but is effectively a vanity URL, i.e.: facebook.com/yourbusinessname

Make it easily searchable, easily guessable. Use a geo keyword if it seems appropriate.

Unlike your Page Name, which you’re able to change even though it’s unwise for SEO reasons, your Username is permanent.

6. Privacy Settings

To ensure that your page is searchable, make all of your content public.

7. Create a Custom Landing Page (OPTIONAL)

The Static FBML app (FBML= Facebook Markup Language) allows you to create additional tabs on your page to hold any kind of static content – text, images, links, etc.

Just like with the your website’s landing page, creating a specific Facebook tab page where your visitors will land gives you the opportunity to share what you consider to be the most vital information up front and establish your brand while providing a keyword rich page of unique content for search engines to spider.

To create a landing page, you’ll have to add the Static FBML app to your page. If you know a little bit of HTML, the process won’t be overly complicated. Find a technical FMBL tutorial here: http://www.hyperarts.com/blog/tutorial-facebook-pages-with-static-fbml-application/

A couple of SEO notes about tabs:

– Google treats each tab as a separate URL
– Remember to use SEO best practices, like alt tags for images
– Grab opportunities to create rich text links to your website

Open Graph Integration

  In a Nutshell
Open Graph Open Graph Protocol was designed by Facebook to give your webpage  some of the functionality of a Facebook page. It allows you to install Facebook plug-ins, like a ‘Like’ Button and pulls the content of your site into the Facebook ecosystem, making it searchable from within the Facebook platform.

1. Install Open Graph Protocol tags

Logistically, Open Graph tags function much like meta-tags. Installing them means writing a couple of short lines of code that you insert into the HTML of your website. These tags will provide Facebook with structured information about your site to populate the fields associated with your web page in Facebook search results.

There are four required properties:

  • Title (og:title)- The title of your object (i.e. your business name)
  • Type (og:type) – The type of your object, which must fall into one of Facebook’s several dozen predefined types.
  • Image: (og:image) – URL of image you want to associate with your web page in the search results.
  • URL (og:url) – The your web address or the canonical URL to the page you’re created the object for.

Because the tags will vary substantially from business to business depending on your product and marketing goals, it’s best to follow these Open Graph Protocol Instruction’s on Facebook’s developers site (http://developers.facebook.com/docs/opengraph) to navigate through your options.

Note that Facebook has made it possible to differentiate between permanent entities like a business and more ephemeral ones like an article or white paper with Open Graph elements, this way a user can share an article or blog post from your site to their feed without become a fan of your whole site or adding that article to their list of interests.

On Page ‘Like’ Button

  In a Nutshell
‘Like’ Button Adding a like button lets you collect fans straight from your homepage

1. Install Button

Facebook has provided a widget to format all elements of the ‘Like’ Button at this URL: http://developers.facebook.com/docs/reference/plugins/like. Once you have the code, it can be inserted anywhere on your site.

There are two main ‘Like’ Button implementations, iFrames and XFBML. While iFrames is the easiest to install, XFBML allows users to add a comment when they ‘Like’ your page. ‘Likes’ with comments take up more real estate in a user’s friends’ News Feed and also creates more engagement with your site.

Installing Open Graph Protocol on your site makes it eligible to collect ‘Likes’ and Fans just like a regular Facebook Fan Page. If you follow our recommendation and set up up both Open Graph and a Fan Page, avoid splitting your ‘Likes’ by configuring your ‘Like’ Button to add Fans to your Fan Page when clicked

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