Monday, May 23rd, 2022

Blogging Tips and Best Practices

Blogging Tips and Best Practices

  • Please place in your email safe senders list.
    • Remember your audience is people who are researching and buying software – make your posts relevant to them!  Please do not write technical info for end users.
    • Posts can be short – 2 or 3 paragraphs (150 words) or longer. Quality and keywords are more important than length.
    • For better SEO results try to include keywords from the categories and tag lists on the New Post page.
    • Include several web links in each post – approx 1 link per 100 words and links should not be duplicated. (click here for details)
  • Write in language that prospects use – no industry jargon or marketing fluff.
  • Write as if you were speaking to a real person in simple language, not too formal.
  • Keep the “human touch” – add personality to posts.
    • Make your posts interesting, educational – not salesy or blatant marketing message. (although you CAN have a clear call to action in your post)
    • It is ok to list competitive products in your profile as products you work with.  Please do not promote benefits of a competitive product over Microsoft products. While it is good to compare Microsoft to other products as this will drive traffic, choose to write about areas where you can compare Microsoft to competitors in a favorable light.
    • Each member is asked to represent a specific state or vertical on the blog site. This dictates what leads you receive leads and where you are listed in the directory.  You may reference the name of other states in your profile and in your posts. However, please do no names of other states or verticals in your post title, tags or in any hyperlinked text.
    • Visitors want information that benefits them directly and makes their decision making process easier.  The most popular posts will be software comparisons, cost saving ideas, discussions of price, custom solutions for specific verticals, reporting solutions, software that helps them manage specific departments in their company etc…
    • When someone subscribes for RSS email alerts of new posts the email they receive does NOT list the author name. So it is very important to remember to put this line at the end of ALL your posts:

Use this format: By {Company} – {State} {Microsoft Credentials (as link text)} 
(Example: by CAL Business Solutions – Connecticut Microsoft Dynamics GP Partner)

  • Links are is stronger when they are on a phrase containing keywords, and not on your company name. If someone types your company name into Google, they will find you. You want to be found by people who don’t know your name yet!
  • The secret to a great post is a great title!  That is what is going to make web surfers stop and read. It is also what is seen in Google Alerts and used in SEO.  Title should be short, engaging, catchy , to the
  • point and should include KEYWORDS. Check out:  How to Write Magnetic Headlines  and
  • The Importance on Usi ng Keywords in Headlines,
  • Every time you put a hyperlink into your post ask, “Is this a phrase a prospect would type into Google?” For example:
    Click here to learn more about accounting software from Microsoft. = BAD
    Learn more about  accounting software from Microsoft = Good
  •  If the page you link to includes the specific phrase of your link = GREAT!
  • When you preview your post, click on all links to confirm they work. (We do not check links when reviewing and approving your post .)
  • You may see a strange looking comment on your post called a pingback. This shows that another website linked to your post.  It is a courtesy to leave it up in the comments area – but only if you think the linking site is a legitimate site.   Often spam sites will link to any post randomly, so you may want to check the site that is linking to your post to see if it’s a real editorial link from a relevant site.  If it’s a spam link, please tell us and we will remove it from the comments. 
  • Good article on Blogging Best Practices 
  • Dave Foreman reports:  Dave Foreman: How to Write an Optimized Blog Post 
  • Help A Reporter HARO site for Topic Requests (You can put out a request for experts willing to be interviewed on a particular topic of your choice.)
  • Six Reasons You Should Be Blogging:  share with people on your team who don’t understand why blogging is worth the effort.
  • For advanced bloggers who want to more chances to post here are other blogs you can post on to increase your SEO results ( for best results do not exactly duplicate content posted on this blog). Remember, ALWAYS put optimized links in your posts.

IT Toolbox – It tool box offers a “journal” that functions like a blog.  Once you are a member sign in to your profile and click on the “Journal” tab to start creating posts.

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